"Putting Technology To Work For You"

My responsibilities to my clients include representing their property as best I can and that includes sharing all the property selling points with both buyers and probably more importantly with the buyer's agent. Can I expect the Buyer's Agent to know your home, my listing ... as well I should know it?

I should not and cannot expect a potential buyer or their buyer's agent to know "my listing" as well as I should ... and will know your home, your yard and your neighborhood. 

As the listing agent, I must familiarize myself with all the property details: location, schools, commuting options, recreation, community and HOA amenities, nearby shopping and nearby special attractions. In addition, I need to become intimately familiar with your home too!  What are your homes noteworthy features? What are the upgrades, does your home have builder options or are there other custom improvements? New roof, new appliances, fresh paint, recently installed carpet, deck power-washed, etc. These are details that often need to be "pointed out" to potential buyer's and their buyer agents!  Especially when their are numerous important selling details, and many of them can be easily overlooked in a quick preview of the home.

As part of my 4% - 4 1/2% Full Service Listings ... I provide a very detailed Property Brochure for in-home use plus a Custom On-Line Virtual Tour. I tie both into my home marketing efforts!

Today's homebuyers are on-line and searching for property and community information. The National Association of Realtors claims that 75% of today's buyers are searching on-line and I would predict that the 75% number is even higher in tech-savvy and broadband rich Northern Virginia. My Property Brochures and my Custom Virtual Tours are on-line and available to all those InterNet surfing potential buyers! Take a look at one of my on-line Detailed Property Brochures.

What does this all mean to my selling clients?  Potential buyers and their Buyer Agents are able to see your home through my eyes (photos) and with me telling the property story (photo captions). If a potential buyer is overseas, on the west coast or even just across town ... they can download and even print their own copy of the Property Brochure plus take a guided virtual tour of your home and community ... with me (your agent) as their personal tour guide. This is an unmatched level of both service and effort and offers countless advantages in the sale of your home at your price.

Others will offer you a "virtual tour" but theirs will likely only be a picture slideshow. Does a picture really say a thousand words? Question: What does the kitchen photo below say? 

My Virtual Tour caption read:  42" Oak cabinets, upgraded new hardwood floor and look at these gorgeous Italian Granite counter-tops. All high-quality GE appliances: 4-Burner Gas Range and built-in spacesaver Microwave Oven, 20.6cuft. Refrigerator with Icemaker and Dishwasher.

Did you get all the details noted in my caption just by looking at the kitchen photo? Did my photo caption add to the picture's 1000 words? You bet it did!  In this case, there was just too much to share with potential buyers and their buyer agents on this upgraded kitchen so I had to provide a Kitchen Page in my virtual tour with multiple photos and multiple captions.

I can't expect a buyer agent from across town or an adjoining county to know my listing ... the way I should and will know your home. A buyers agent can't walk into the kitchen in the photo above and know and see everything they need to know and show and tell and sell their potential buyer. It is my job to provide the buyers agents and their buyer too, with all the positive selling points I can about your property. It is my job to tell and show them why they should buy your home ... at your price. 

In this day and age, with the technology that is available to market real estate ... the best way to share information, to influence buyers and to provide information to other real estate agents is through a Custom Virtual Tour and through Detailed Property Brochures. 

Take some of my Virtual Tours listed in the left column and you can judge my efforts for yourself ... and be assured that I will give you the same quality service and extra effort in listing your home.